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Houston Astros, Major League Baseball, Texas Rangers

Shorter Games Leading Some MLB Teams to Stretch Beer Sales Past the Seventh Inning

Recently, several Major League Baseball teams announced that they would extend how long they sold alcohol in response to changes that have shortened the average time it takes to finish a game.

The Arizona Diamondbacks, Texas Rangers, Houston Astros, Minnesota Twins and Milwaukee Brewers are among the teams who have announced that they will sell alcohol beyond the seventh inning.

Traditionally, teams declared last call on all alcohol sales after the seventh inning. The rationale for stopping beer sales in the seventh inning was to allow fans two innings to “sober up” before they headed to their cars after the game.

With the unforeseen circumstance of lost revenue due to shorter baseball games, some MLB teams are expanding the window in which alcohol can be served inside their ballparks.
Photo R. Anderson

However, the newly introduced pitch clock has dropped the average time of games by about 30 minutes to start the season leading to scenarios where the seventh inning is arriving earlier than it used to in many cases.

As a result, there is less time for teams to sell alcohol.

I never held any grand illusion that stopping beer sales in the seventh inning meant that there would be a decrease in the number of drunk fans leaving a Ballpark.

A 2011 study by the University of Minnesota determined that one in every 12 fans leaving a sporting event are above the legal limit when it comes to alcohol. That means in a stadium holding 40,000 people, 3,200 fans will likely be legally impaired by the time they leave.

To be fair, I know that most attendees of sporting events drink responsibly and use designated drivers. In fact, the above statistic breaks down to about eight percent of the total attendees. So, I am not painting all fans who drink with the same broad Clydesdale hair brush.

However, it only takes one of those individuals to make a bad decision and cost someone their life.

I often left Ballparks at the seventh inning stretch to ensure that I got ahead of the crowds leaving after the ninth inning.

Whether leaving early actually increased my odds of avoiding an encounter with a drunk driver or not, the practice usually made me feel like it did.

The entire premise of MLB teams ending beer sales in the seventh inning to give fans time to sober up falls flatter than a dropped keg when faced with the new approach of extending beer sales into later innings to allow teams to maintain their revenue streams.

Make no mistake, sporting events generate thousands of dollars of revenue from alcohol sales every game.

An example of how much revenue can be found in the trend of beer snakes. For those who may be unaware of what a beer snake is, it is comprised of empty beer cups extending from the bottom of a stadium section to the top. One of the teams that fully embraces the beer snake is the D.C. Defenders of the XFL.

For the sake of some quick journalist math, let us assume that with about two cups per inch, a hundred-foot beer snake would be comprised of around 2,400 cups.

Now, let us say that each of those 2,400 beer cups in the beer snake cost $12 when they were full.

That makes the cost of the beer snake to be $28,800 from head to tail.

Once we realize that not every beer sold in a stadium or ballpark becomes part of the snake, we are talking about some serious money.

The Sporting News estimated that MLB teams could make up to an average of $8 million on beer sales a season for their 81 home games. Multiply that by 30 teams and the amount of money teams are heading to the mountain with expands to a whopping $240 million for the league per year.
Graphic R. Anderson

The Sporting News took the alcohol sales math further and estimated that MLB teams could make up to an average of $8 million on beer sales a season for their 81 home games. Multiply that by 30 teams and the amount of money teams are heading to the mountain with expands to a whopping $240 million for the league per year.

Considering a 31 minute shorter game time thanks to the tinkering MLB did for the 2023 season, and the 30 teams could lose a little under $35 million in beer sales in total over the course of a season.

Proponents of extending the alcohol sales window will likely try to paint a human element on the issue by saying that longer sales mean that the vendors who provide alcohol to thirsty fans will not miss out on as many tips.

To that I say, many of the vendors at the games I have attended usually park blocks away from the Ballpark. By extending alcohol sales, vendors will now be faced with the prospect of having to walk further past more buzzed and/or drunk drivers leaving.

Proponents of extending the alcohol sales window will likely try to paint a human element on the issue by saying that longer sales mean that the vendors who provide alcohol to thirsty fans will not miss out on as many tips.
Photo R. Anderson

To be clear, I am not against responsible alcohol consumption inside Ballparks, or anywhere else for that matter.

What I am against, is when decisions that have real impacts on innocent people are made solely on a financial profit basis as appears to be the case with the MLB teams extending their alcohol sales.

The optics of extending beer sales beyond the seventh inning is profit over safety no matter how many team spokespeople try to spin it as a catering to fans approach.

Philadelphia Phillies pitcher Matt Strahm weighed in on the issue of longer beer sales during an appearance on the Baseball Isn’t Boring podcast and provided some sobering insight.

“The reason we stopped it in the seventh before was to give our fans time to sober up and drive home safe, correct?” Strahm said. “So now with a faster pace game, and me just being a man of common sense, if the game is going to finish quicker, would we not move the beer sales back to the sixth inning to give our fans time to sober up and drive home?”

It used to be that common sense would say that the best approach was to be proactive and try to avoid a situation from happening versus reacting to it after the fact.

A bartender who over-serves a patron is held responsible if that patron gets in a car and kills someone. It will only take one incident of a fan leaving a Ballpark and killing someone for the beer sales issue to be placed back on tap.

Someone who is going to overindulge at the Ballpark is going to do that whether alcohol sales end in the seventh inning or the ninth inning. So, at the end if the day, the percentage of drunk and unruly fans will likely not increase if teams continue to leave the bar open longer.

What will change is any goodwill MLB teams got by saying that they were halting beer sales early to allow fans time to sober up before hitting the road.

Those MLB teams don’t get to have it both ways. The optics are either, fan safety or profits.

With the rise in sports leagues cozying up to Sportsbooks, it is fair to say that MLB teams are gambling that extending beer sales closer to the time that fans leave will not lead to catastrophic events like drunk driving crashes, or fans falling over a railing in the Ballpark.

I certainly hope they are right and that the cash grab of later alcohol sales does not increase the occurrence of fan death and injury.

Then again, every gambler runs out of luck eventually.

Now if you’ll excuse me, doing all of this math has made me feel like I need to rest for a bit.

Copyright 2023 R. Anderson

Atlantic League of Professional Baseball, Baltimore Orioles, Houston Astros, Major League Baseball, Minor League Baseball, Sugar Land Skeeters, Washington Nationals

Dodgers Show That Even in a Global COVID-19 Pandemic Revenge is a Dish Best Served with Some Chin Music

Earlier this week the Los Angeles Dodgers and the Houston Astros faced off for the first time since the Astros were caught cheating with their hands in the proverbial trash can.

The cheating goes back to the 2017 season when the Dodgers lost to the Astros in the World Series. Looking back at those games, an argument can definitely be made that the Dodgers could have added another oversized World Series Ring to their plaza of honor at Dodger Stadium had it not been for a video camera, a bat, and a trash can.

With many people thinking that the Astros players got off way too easily in terms of punishment for their cheating, the 2020 season was expected to be a season long opportunity for players and fans who felt wronged by the Astros to show their displeasure.

As I noted a few months back, the fan-free season during COVID-19 made the Astros the biggest winners of 2020, since fans cannot boo them when they come to town. On can only imagine how loud a completely full Dodger Stadium would have been with fans booing in unison with every Astros at bat.

A year after being cheated out of their first World Series title in nearly 30 years, a lone trash can is seen in front of a mural commemorating the titles the Dodgers have won. It is quite possible that were it not for the sounds coming off of a trash can, the Los Angeles Dodgers would have a fresh coat of paint on the World Series title mural, as well as a new entry for 2017. Instead, they are left with wondering what might have been had the playing field been level.
Photo R. Anderson

While fans in Ballparks have been limited to cardboard representations, the players for the other teams are still free to enforce the unwritten rules of the game, which made the Astros versus Dodgers game must see TV.

After Dodgers reliever Joe Kelly threw a pitch in the area of the head of Alex Bregman, and later taunted Carlos Correa in the sixth inning in game one of a two game series, a good old-fashioned bench clearing brawl occurred.

For his part in the somewhat masked, but totally not socially distanced melee, Kelly was suspended for eight games by MLB. Dodgers manager Dave Roberts received a one-game suspension.

The Dodgers ended up with the last laugh as they won both games of the series by scores of 5-2 and 4-2, respectively.

While the Dodgers won the series, they also exposed the mismanagement of the cheating scandal by MLB. Yes, to be fair, three MLB managers lost their jobs due to ties to the scandal, and the Astros fired their General Manager. But many fans and players maintain that the punishment did not go far enough since former Astros skipper, A.J. Hinch, wasn’t the one playing a trash can in the dugout like a bass drum to let hitters know what pitch was coming.

Just to make sure this point comes across, players who were caught cheating for an entire season were given zero suspensions for their actions, but a pitcher for the team that many argue was cheated out of the 2017 World Series title is given an eight-game suspension. To put that in perspective, eight games equates to around 13 percent of the shortened season. Kelly has appealed his suspension.

Jose Altuve, and his 2017 Astros teammates, were found by MLB to have benefited from an intricate cheating technique that involved a camera, a bat and a trash can. While the world will never know whether the cheating is why the Astros won the World Series, the world does know that none of the players were punished for their actions during that season. That fact, as a lot of fans and players from other teams mad enough to kick a trash can.
Photo R. Anderson

These truly are strange and mysterious times, and show that in many ways MLB is just making things up as they go along. More on that thought in a bit.

The rules for the 2020 season outlaw bench clearing brawls. However, writing something in a health manual, and actually following what is written, are two entirely different things; as demonstrated by the fact that the dugouts and bullpens emptied in a fan-free Ballpark.

Besides the benches clearing brawl, players have been breaking the guidelines involving walk off celebrations, and high fives among other things.

But while MLB seems quick to enforce the rules for what it sees as retaliation pitches, it is downplaying the wildfire of COVID-19 that is inching closer to bringing the 2020 season to a screeching halt.

The Miami Marlins were suspended for an entire week after a COVID-19 outbreak impacted nearly 20 players and staff, however the teams not impacted by games against the Marlins were left to continue to play ball. Of course, nothing happens in a vacuum.

The St. Louis Cardinals and the Milwaukee Brewers became the latest teams to have games cancelled after two Cardinal players tested positive for COVID-19. The Cardinals and Brewers join the Marlins, Blue Jays, Phillies, Orioles, Nationals, and Yankees as teams who have had games either postponed or played with different opponents than scheduled.

That means that at the time of this writing, nearly a third of all MLB teams have been impacted by COVID-19.

In response to the growing list of games that will need to be rescheduled, MLB has decided that all doubleheaders will be 7-innings, instead of 9-innings, in order to cram as many games as possible into the schedule in their drive to crown a World Series Champion. Nothing like changing the rules of a season after the season has started.

While they are at it, why not just have all games decided by a home run derby? The Sugar Land Skeeters are using home run derbies to settle extra inning games in their four-team, fans in the stand independent baseball summer league.

If MLB needs to crown a champion in order to call the season a success, why bother with the games? Just line the teams up for a home run derby to decide who the best team is? After all, launch angles and the long ball seem to be all the rage these days.

I will take it a step further and say that a home run derby approach can even eliminate team travel. Just have retired pitchers travel to the Ballparks and throw batting practice to decide the games. Teams can choose from a selection of retired pitchers and the same pitcher has to pitch to both teams to make it fair.

Of course, with different ballparks having different outfield dimensions considerations will need to be made for how to assign a weight to each home run.

Maybe, teams can be reward style points for launch angle.

Prior to the start of the 2020 MLB season, Washington Nationals Pitcher Sean Doolittle, aka Obi-Sean Kenobi Doolittle on Twitter, weighed in on the wisdom of playing baseball in the middle of the COVID-19 pandemic.
Photo R. Anderson

Prior to the start of the 2020 MLB season, Washington Nationals Pitcher Sean Doolittle, aka Obi-Sean Kenobi Doolittle on Twitter, weighed in on the wisdom of playing baseball in the middle of the COVID-19 pandemic.

The remarks below appeared in USA Today in early July, and are chilling when looked at through the lens of hindsight after a week of MLB action.

“We’re trying to bring baseball back during a pandemic that’s killed 130,000 people,” said Doolittle. “We’re way worse off as a country than where we were in March when we shut this thing down. And look at where other developed countries are and their response to this. We haven’t done any of the things that other countries have done to bring sports back. Sports are like the reward of a functional society, and we’re just like trying to bring it back even though we’ve taken none of the steps to flatten the curve or whatever you want to say. We did flatten the curve for a little bit, but we didn’t use that time to do anything productive. We just opened back up for Memorial Day. We decided we’re done with it.

“If there aren’t sports, it’s going to be because people are not wearing masks, because the response to this has been so politicized. We need help from the general public. If they want to watch baseball, please wear a mask, social distance, keep washing your hands. We can’t just have virus fatigue and think, ‘Well, it’s been four months. We’re over it. This has been enough time, right? We’ve waited long enough, shouldn’t sports come back now?’ No, there’s things we have to do in order to bring this stuff back.”

Since Doolittle made that statement in early July, the COVID-19 death toll in America has risen by 23,000 to over 153,000 dead and counting, with no signs of slowing down.

Sadly, there are those who will say, “But hey, at least two thirds of the MLB teams haven’t missed any games yet, and the MLB has shown that it is going to come down hard on pitchers who throw at members of the trash can symphony club.”

Yes, there are live sports to watch now, and the NCAA seems determined to ensure that college football returns in the fall despite us not acting anything like a functional society. Why worry about a global pandemic when there are sports to watch?

Sometimes, real life truly is stranger than fiction.

Now if you’ll excuse me, I need to see if my seeds from China arrived. As crazy as the world is getting, they may grow a magic bean stalk. But that is a story for another day.

Copyright 2020 R. Anderson

Major League Baseball

Braun First Player to Face New Era of MLB Punishment

The other day it was announced that Ryan Braun of the Milwaukee Brewers agreed to a suspension that will last until the start of spring training next year.

By most accounts the suspension will be for 65 games since it is unlikely that the Brewers will make the postseason this year. Since he is suspended without pay it will cost him around $3.5 million in salary.

The suspension comes as a result of Braun being linked to the use of banned performance enhancing drugs, or PEDs and other suspension for several other players implicated in the probe of a South Florida clinic are expected to follow.

Braun was first facing a suspension of 50 games in 2011 when he failed a random drug test. He was able to get the suspension overturned on a technicality by blaming the way the sample was handled after it left his body so to speak and before it reached the testing center.

A few stern denials and a rooftop proclamation of his innocence and the former National League MVP was welcomed back with open arms and the man responsible for delivering the sample to the testing facility was considered public enemy number one in Milwaukee and even received death threats.

The fans embraced Braun again following his successful appeal of the suspension and none other than Green Bay Packers quarterback Aaron Rogers staked a year’s salary on the fact that Braun was innocent of the charges against him.

Now it appears that Braun was guilty in 2011 and 2013 and the world waits to see if Aaron Rogers will give up a year’s salary to the fan on twitter that he made the wager with.

While the fate of Ryan Braun has been settled, at least for the remainder of this season, the jury is still out on what the rest of the implicated players will face. There are even rumblings that perhaps Alex Rodriguez who has been found guilty of steroid use time and time again will actually face a lifetime ban of some sort as a result of this latest breaking of the rules.

The recent round of suspensions, while much more wide in its scope, is also interesting in that many of the players being implicated do not have the “steroid” physique of some of the previous tainted players Like Barry Bonds, Jose Canseco and Mark McGwire. In each of the previous cases it was fairly easy to look at the player and assume that they were on something since they were so much larger than the rest of the team and their offensive numbers were through the roof.

In the more recent cases the implicated players do not look that much different than the rest of the team making it less obvious that they were using banned substances. This could be the result of players using less of a substance or could also be the chemist merely staying one step ahead of detection and getting production gains without massive muscle gain.

When the Brewers and Astros were both members of the National League Central Division I had many opportunities to see Ryan Braun play. In all of those games never once did I think he was a steroid user.

With Braun having so many games each year against the Astros and the Pirates, with neither one really knocking the cover off of the ball, it was easy to think that Braun’s numbers were simply based on talent and the fact that a quarter of his opponents had losing records.

Of course now with his apology and veiled admission of guilt it has become obvious that Braun’s numbers, while still aided by a weak schedule, were also helped by PEDs.

Players are always looking for an edge that makes them better than their opponents. Most players stay within the rules and merely work harder at their craft to be the best they can be.

Unfortunately there is a small set of players that abuse the system and can also make clean players look dirty by association since the current assumptions seem to be that any player having more success than the rest must be using something illegal to gain that mush of an advantage.

Chris Davis of the Baltimore Orioles is on pace to hit over 60 home runs this season. And despite never showing up on any lists of steroid users there is a small set of people convinced that the pop in his bat has to be the result of some sort of PED. Davis denies the allegations of PED use and I tend to believe him.

Of course there were those who believed Ryan Braun as well so I guess one never really knows which players are dirty or clean but I don’t get the PED abuser feel from Davis and think that there are times when a player is simply in the zone and hits more home runs than anyone else. And from his days in the Rangers farm system Davis was always projected to be a power hitter so the recent production is not that odd when that is taken into account.

So baseball will look to make a statement with the latest suspensions and hope to restore some credibility back to the game while the chemists of the world will continue to work on making undetectable drugs that boost performance for their clients.

It is a cat and mouse game and the stakes are too high for both sides to stop now. Sometimes the Commissioner’s office wins in detecting the abuse, and sometimes the players win in keeping the abuse a secret. The only constant loser in all of this is the fans who lose a little trust in the sanctity of the game with use passing admission of guilt.

Of course there are those who say that there were always performance enhancers of one kind or another in the game. And if you think about it Gatorade, Energy drinks and caffeine can be considered performance enhancers as well when used to excess.

So there will probably never be a way to totally clean up the game but I applaud Major League Baseball for trying and showing that no player is above the law not even a former League MVP.

Now if you’ll excuse me, I think it is time for me to enhance my performance with some more Dr. Pepper.

Copyright 2013 R. Anderson