The National Football League season came to a conclusion Sunday with the playing of the Super Bowl where the Seattle Seahawks lost to the New England Patriots, who depending on one’s opinion, are either led by the greatest duo to ever exist on the gridiron in Bill Belichick and Tom Brady, or are led be the evil emperor and Darth Vader who commute to their games in a death star and treat the NFL rule book like a collection of suggestions.
There were of course allegations that the Patriots cheated their way into the big game by having their balls a tad bit softer then the rules allowed but the fact remains for the next year, like it or not, they get to call themselves World Champions.
Regarding those soft balls used during the first half of the AFC Championship game, the NFL’s investigation into just who let the air out is still underway. While the tin foil hat society can continue debating whether there was one lone deflator or a grassy knoll full of deflators, in the bigger picture the end of football season means that the arrival of the baseball season is that much closer.
Don’t get me wrong I enjoy football, but after six months of Omaha, hut, hut, I am beyond ready for the sights and sounds of the National Pastime to arrive.
I think if the powers that be of the NFL were honest with themselves, they would also admit that they are ready for another sport to take the spotlight for a while so that the league can recover from a season where players were often making headlines more for their off field activities than anything they did on the field.
That is not to say that baseball players do not have off field problems as well. In fact Major League Baseball is preparing for the return of Alex Rodriguez after a one and a half season suspension for getting caught putting things in his body that are not allowed.
While MLB prepares for the headaches of A Rod drama few can argue that the past season was one of the biggest public relations headaches for the NFL in its history.
Hopefully the NFL can use the offseason to better define policies and procedures to provide clear cut, consistent responses across the board when issues arise instead of the shoot from the hip inconsistent approach that took center stage this year.
Speaking of inconsistent approaches, the advertisements in this year’s Super Bowl were all over the map with very few hitting the mark of viral success for making viewers laugh or cry for the right reasons.
It is almost like all of the other ad agencies decided that the beer company that is famous for spots featuring horses and golden retrievers was going to win the hearts of viewers regardless of what they did so they just phoned it in when it came to their ads.
Another item hurting companies when it comes to Super Bowl success is the early release of their ads on the internet.
While one used to have to wait until Super Bowl Sunday to see the ads at great peril to their bladders, now many ads are released days and weeks before the big game meaning that any impact already occurs before the game.
While this approach may lead to fewer full bladders during the commercial breaks, it does take a little out of the Super Bowl experience and has changed the way the game is watched for many.
The commercials I enjoyed the most were the ones I did not have prior knowledge of. There is just something about seeing a Super Bowl commercial for the first time during the Super Bowl as opposed to seeing an ad that has already been trending for a week before the game.
Hopefully marketers will realize that the best ads are the ones that are a surprise to the viewer and the trend of premature commercial release will be reversed faster than a bad call by a referee.
Ad agencies are now on the clock and have a whole year to figure out their ads for the next big game. And with Super Bowl 50 coming next February, I am hoping for some truly epic commercials, as well as a game featuring some good teams with properly inflated balls and no Death Stars parked in the employee lot.
Whoever gets selected as the halftime performer also has a tough act to follow as by all accounts Katy Perry and her dancing sharks and roaring cat set the bar very high for all who come after her.
And while a pitcher shaking off a sign from his catcher does not provide the same sound bites as a quarterback calling an audible at the line, who knows, maybe one of the umpires will add “Omaha, you’re out” to his strike out call to help those fans who are going through football withdrawal until the start of organized team activities and spring games in a couple of months.
Now if you’ll excuse me, I have a baseball season to get ready for.
Copyright 2015 R. Anderson